Friends of the Folk Toolkit

Introduction to this toolkit
 

This toolkit is designed to help you to promote our Friends of the Folk scheme. 

Friends of the Folk is our scheme for those supporters of Woodcraft Folk who want to donate regularly to the national organisation, but don’t want to become members because, for example, they aren’t able to become active volunteers. We hope the scheme will appeal, in particular, to parents of children in our groups and to former Woodcrafters.

Encouraging non-members to support national Woodcraft Folk with a regular donation is important to ensuring we can keep group registration fees and individual membership fees as low as possible.

If you feel able, please use this toolkit to promote Friends of the Folk. 

 

Structure of this toolkit
 

Below you will find two forms of suggested wording for promoting Friends of the Folk. The first is general wording and the second is aimed specifically at people with children in Woodcraft Folk. Please modify and mix and match the wording as best suits you.

You'll also find some suggested social media posts below. 

If you have any queries or questions, don’t hesitate to contact Folk Office on info@woodcraft.org.uk or 020 7703 4173.

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General wording

Woodcraft Folk is the co-operative children and young people’s movement. We run hundreds of grassroots education groups in towns and cities across the UK where young people of all ages meet to play games, make friends and learn about big ideas from climate change to social justice through co-operative activities.

More than ever, we rely on donations from supportive individuals to carry on our work and remain open to children and young people from all backgrounds.

Friends of the Folk is a scheme for individuals to make a regular donation to support our work. By becoming a Friend of the Folk and giving just £3 a month you'll be helping to ensure more children and young people can come to Woodcraft Folk to have great fun, develop self-confidence and think about society and the world around them.

To find out more and to join Friends of the Folk, go to http://woodcraft.org.uk/friends or call Folk Office on 020 7703 4173.

[You may decide not to give out the text below because it can also be accessed from http://woodcraft.org.uk/friends.]   

What will your donation be used for?

Some examples of what your donation will be used for include

  • supporting local groups with training; resources for activities and events; safeguarding checks; and insurance
  • supporting volunteers to organise events and campaigns - everything from practical resources for running group nights to managing staff for international camps.
  • obtaining project-specific funding for short and medium-term initiatives such as our new groups project, which trained over 200 new volunteers and created 800 new places for children, or the heritage project to celebrate our 90th anniversary in 2015.
  • working with a range of organisations (e.g. IFM-SEI our sister organisation which gives our children and young people access to international opportunities in Europe and beyond).
  • running the Woodcraft website as a resource for members and as a means to communicate with the wider public
  • operating Woodcraft’s democratic decision-making arrangements (e.g. our annual general meeting and the meetings of our elected General Council).
  • maintaining Woodcraft’s registration with the Charity Commission and Companies House and ensuring we stick to laws and regulations.
     

How is Woodcraft funded?

Woodcraft Folk is a national charity. Our local groups, districts and regions are run by volunteers with the support of our central Folk Office and our board of trustees (learn more at http://woodcraft.org.uk/how-we-work).

At a local level, our groups and activities fund themselves through a mixture of membership fees/donations, fundraising and, in some cases, small grants.

On a national level, our funding breaks down as follows

  • about one third comes from our individual volunteer members
  • about one third comes from the registration fees paid by each of our groups
  • about ten percent comes from grants and affiliation fees from the Co-operative and Trade Union movements.
  • the remainder come from other sources including individual donations.


As recently as 2013 over 40% of our funding came from grants but there is now much less grant funding available for many organisations in the charitable sector, including Woodcraft Folk. So we are returning to the principles of solidarity and mutual aid on which Woodcraft Folk was founded in 1925 and asking those who support our work to make a small regular donation by becoming a Friend of the Folk.

We’d like to keep in touch

If you join Friends of the Folk, we'll send you our e-newsletter to keep you up-to-date with our work. You can unsubscribe at any time, of course.

To join go to http://woodcraft.org.uk/friends, call Folk Office on 020 7703 4173

 

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Wording for people with children in Woodcraft Folk

[Insert group or district name] Woodcraft Folk is part the national co-operative children and young people’s movement. Woodcraft Folk runs hundreds of grassroots education groups in towns and cities across the UK where young people of all ages meet to play games, make friends and learn about big ideas from climate change to social justice through co-operative activities.

We’re really glad that you’ve chosen to send your children to Woodcraft Folk and hope that they are enjoying the wide range of activities and opportunities we offer. Our local volunteers are supported by the national organisation to make sure that the children in our groups have great fun, develop self-confidence and think about society and the world around them.

We’re grateful that so many parents are able to volunteer with our groups, but we know that not everyone is able to help in this way. We’d like to ask you to consider joining Friends of the Folk, a scheme for individuals to make a regular donation to support our work. By becoming a Friend of the Folk and giving just £3 a month you'll be helping to ensure more children and young people can come to Woodcraft Folk and share in the experiences that your children have at group nights, camps and other activities.

To find out more and to join Friends of the Folk, go to http://woodcraft.org.uk/friends or call Folk Office on 020 7703 4173. You can also speak to [your group leader/[insert name of group leader]].

[You may decide not to give out the text below because it can also be accessed from http://woodcraft.org.uk/friends (although in some cases the text on the website will be in a more general and less parent-focused form)]

What will your donation be used for?

  • Some examples of what your donation will be used for include
  • supporting local groups with training; resources for activities and events; safeguarding checks; and insurance
  • supporting volunteers to organise events and campaigns - everything from practical resources for running group nights to managing staff for international camps.
  • obtaining project-specific funding for short and medium-term initiatives such as our new groups project, which trained over 200 new volunteers and created 800 new places for children, or the heritage project to celebrate our 90th anniversary in 2015.
  • working with a range of organisations (e.g. IFM-SEI our sister organisation which gives our children and young people access to international opportunities in Europe and beyond).
  • running the Woodcraft website as a resource for members and as a means to communicate with the wider public
  • operating Woodcraft’s democratic decision-making arrangements (e.g. our annual general meeting and the meetings of our elected General Council).
  • maintaining Woodcraft’s registration with the Charity Commission and Companies House and ensuring we stick to laws and regulations.


How is Woodcraft funded?

At a local level, groups fund themselves through a mixture of subs, fundraising and, in some cases, small grants.

On a national level, our funding breaks down as follows

  • about one third comes from our individual volunteer members (e.g. group leaders)
  • about one third comes from the registration fees paid by each of our groups [(a small part of the subs you give each week goes towards the annual registration fee of around [insert amount] paid by [insert name of group])]
  • about ten percent comes from grants and affiliation fees from the Co-operative and Trade Union movements.
  • the remainder comes from other sources including individual donations - individual donations are very important to keeping the costs of group registration and volunteer membership low.


As recently as 2013 over 40% of our funding came from grants but there is now much less grant funding available for many organisations in the charitable sector, including Woodcraft Folk. So we are returning to the principles of solidarity and mutual aid on which Woodcraft Folk was founded in 1925 and asking those who support our work to make a small regular donation by becoming a Friend of the Folk.

We’d like to keep in touch

If you join Friends of the Folk, we'll send you our e-newsletter to keep you up-to-date with our work. You can unsubscribe at any time, of course.

To join go to http://woodcraft.org.uk/friends, call Folk Office on 020 7703 4173 or speak to [your group leader/[insert name of group leader]].

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Suggested social media posts

Below you'll find some suggested social media posts to promote Friends of the Folk.

  Twitter

 Facebook

  • Did you know? About two thirds of the funding for national Woodcraft Folk comes from volunteer members and from local group registration. By becoming a Friend of the Folk and giving £3 a month you’d be keeping fees lower for volunteers and groups across the country.  http://woodcraft.org.uk/friends  #FriendsoftheFolk
  • Did you know? Woodcraft Folk relies on donations from individuals to carry on its work and remain open to children and young people from all backgrounds. By becoming a Friend of the Folk and giving just £3 a month you'd be helping to ensure more children and young people could come to Woodcraft Folk to have great fun, develop self-confidence and think about society and the world around them. http://woodcraft.org.uk/friends  #FriendsoftheFolk

You can also share etc. our Facebook post, which can be found at https://www.facebook.com/woodcraftfolk/posts/10154402927081746

 

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Published 18 April 2017 (updated 30 September 2017)