Campaign Planning & Approval Process

This page sets out a simple process for agreeing formal organisational support of third-party campaigns, with three variants – ideal, minimum and emergency. It is designed for situations when we wish to endorse campaigns or campaign events organised by others and encourage participation and support by our members.

If we are speaking on behalf of the thousands of children and young people who are members of Woodcraft Folk we must ensure that we follow three principles:

  1. Woodcraft Folk’s support for the campaign must be initiated by young people or a direct response to a request for solidarity by a sister organisation.
  2. The campaign aims must align with Woodcraft Folk’s principles, strategic goals and legal responsibilities.
  3. We should engage our members in the campaign in ways that are effective and in line with how we work.

Ideal process

A proposal from a Group or District should be sent to Finance & General Purposes Committee (fgp AT woodcraft.org.uk) at least two weeks before the activity, publication or event to be endorsed. For long running campaigns, or major national demonstrations, proposals for support should ideally be made at least three months in advance.

The proposal should be no more than one side of A4 and should cover:

  1. Summary of the campaign’s key points with links to website for more details.
  2. How does the campaign align with Woodcraft Folk’s Aims Principles & Programme?
  3. Would support for the campaign be consistent with Charity Commission Guidance on campaigning? Key points – Is it in line with our charitable objects and focused on issues rather than support for (or opposition to) a political party?
  4. How would supporting this campaign further our Strategic Goals as set out in the Bigger & Better Plan?
  5. Are there any financial implications of supporting the campaign?
  6. What specific activity is proposed to support the campaign?

A decision will be made by email within four days and, if support is agreed, this will be communicated to all members and staff.

The proposal should signpost existing resources (either Woodcraft Folk resources or produced by the campaign organisers) that could be used at group nights or on camp to engage young members with the issues prior to taking part in campaign activity.

The proposal should also include key dates/milestones in the campaign which could be promoted via internal communications and on social media.

The proposers should be willing to assist with drafting promotional material, running workshops at national or regional events or camps, and generally helping to engage members.

Minimum process

A proposal from a Group or District should be sent to Finance & General Purposes Committee (fgp AT woodcraft.org.uk) at least two weeks before the activity, publication or event to be endorsed. The proposal should be no more than one side of A4 and should cover:

  1. Summary of the campaign’s key points with links to website for more details.
  2. How does the campaign align with Woodcraft Folk’s Aims Principles & Programme?
  3. Would support for the campaign be consistent with Charity Commission Guidance on campaigning? Key points – Is it in line with our charitable objects and focused on issues rather than support for (or opposition to) a political party?
  4. How would supporting this campaign further our Strategic Goals as set out in the Bigger & Better Plan?
  5. Are there any financial implications of supporting the campaign?
  6. What specific activity is proposed to support the campaign?

A decision will be made by email within four days and, if support is agreed, this will be communicated to all members and staff.

Emergency process

When a demonstration or petition is launched in response to events and two weeks’ notice is not possible, requests should still be sent to F&GP, but a decision may be made within 48 hours with the agreement of at least two of:

  • Chair of General Council
  • General Secretary
  • Press Officer

Endorsements made using the emergency process must be reported to the next meeting of F&GP or General Council. The emergency process may not be used where the minimum process could have been used.

Local Campaigns

This process applies to national endorsement of campaigns and it is not necessary to obtain General Council approval for local campaigning activity in line with the aims and principles. But we hope that the process and resources for planning national campaigns will also be useful when planning local activity.

 

 

Agreed by General Council 22 July 2017

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Campaign Planning & Approval Process - agreed July 2017.pdf132.16 KB