Face Your Elephant

Face Your Elephant brings together young peer educators from Woodcraft Folk with research students to engage festival goers in the science and engineering of how to reduce their carbon footprint. It attended four festivals in 2009 and five in 2010 and spoke to a total of 7,500 festival goers.

The project included:

  • A fun, interactive tent staffed by young people full of exciting activities, exhibitions, handheld computers (with videos, information and carbon footprinting software), model buildings and technology, sofas, renewable technologies and a pedal powered smoothie maker.
  • Supporting a team of 30 peer educators and PhD students who were able to help festival goers calculate their carbon footprint and explain the science behind what that means
  • A web site: www.faceyourelephant.org
  • Engaging with festival organisers about how to reduce the environmental impact of festivals
  • Making 15 short films giving young people and researchers an opportunity to explain aspects of climate change science and engineering solutions to a 'lay' audience
  • Peer educators, researchers and festival goers engaging with guests and key decision makers including Peter Soulsby (MP for Leicester South), Marcus Brigstocke (comedian), Jeremy Hardy (comedian) and Ed Milliband MP (the then Minister for Energy and Climate Change, now leader of the opposition)

How did Face Your Elephant start?

It was an innovative partnership between De Montfort University, Woodcraft Folk and the Centre for Alternative Technology. It came out of a project devised by a steering committee of 20 young people (aged 13-25) called “C-Change” (www.switchonswitchoff.org) that ran in 2007; young people decided that they wanted to continue and extend this element of the project because it was so successful and it has therefore been run at festivals every summer since.


To find out more visit the project web site at www.faceyourelephant.com or sign up to the twitter feed www.twitter.com/FYElephant.


You can see more videos, including Face Your Elephant talking to Ed Milliband MP at http://vimeo.com/15362037