Outreach guidance

Face to face outreach sessions are a great way of promoting your group. Families who have met and had fun with you are far more likely to come back than if they’ve just read a flyer.

Click on the links below for more information about each type of outreach.

PlayOut

Hold children’s activities in your local park at weekends or school holidays

Good for:

  • Getting new children and volunteers to your group

  • Having longer chats with parents and carers about what's involved

  • Creating a relaxed, fun environment for families in your community to meet each other

Schools Outreach

Run an assembly and taster sessions at your local school.

Good for:

  • Getting local children excited about WcF

  • Meeting local families

Stalls

Run a stall at local events. Take a craft activity to engage children.

Good for:

  • Targeting your outreach to specific groups eg. school fairs to attract local children, fair trade events to find like-minded adults.

  • Raising the profile of Woodcraft Folk - you’re likely to meet lots of people

Visiting other children’s activity providers

We’ve had success visiting playgroups, library storytime and sports activities. Ring ahead to ask if it's ok to come, and ask when would be best to turn up - you’re likely to get people's attention at the beginning, the end or during snack breaks.

Good for:

  • Recruiting woodchips


Tips for successful outreach

  • Have a clear message or ‘call to action’ for families. This will usually be ‘come to our taster session or group night’ let them know a date, time and venue. Go to the publicity guidance page to find flyer templates and examples for an easy way to do this.

  • Plan in time to follow up the contacts you’ve made soon after the event. When you take someone’s contact details, use the recommended contact form and note down anything useful they told you on the back. This will help you remember them, making your follow up call or email more personal.

  • Keep track of what outreach worked. Ask new contacts where they first heard about the group, and keep a record.

  • Be prepared to explain what Wcf is - most people won’t have heard of us.

  • Have enough volunteers to cover the tasks involved, and ensure everyone is clear about what task they are taking on, and the message they want to get across.

  • Have up to date local flyers to give to anyone who's interested.


If you haven’t set up your group yet, we suggest you decide on a date, time and venue before putting lots of energy into outreach and publicity. This makes it easier for people to say yes, and minimises disappointment later if families are busy on the day you decide to run the group.

 

However, if you don’t think you have enough adult volunteers, you might find them by running outreach sessions - just be really clear that you need helpers to make the group happen.


This resource was created by the new groups project. From September 2014 to March 2016 the project supported new groups to start in West Yorkshire, Mersyside, North Wales, Glasgow, Stirling and Falkirk. To see more resources created by the project, please visit thenew groups project page.


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